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  Group Manager & Senior Researcher

  YASUSHI YAMAMOTO

  Joined Hakuhodo in 2003, he worked as a marketing planner for communication planning. In 2011, he moved to Hakuhodo Institute of Life and Living and worked on consumer foresights. In 2015, he moved to Hakuhodo Institute of Shopper Insight where he became Chief Director in 2020. He provided foresights on shopping behavior in complex purchasing and information environments. Since 2021, he has worked at the Institute of Media Environment. He provides insights and offers information on the media environment in an age where the boundaries between media, community, and commerce are disappearing. His publications include「なぜそれが買われるか？〜情報爆発時代に選ばれる商品の法則（朝日新書）」( Why do people buy it? 〜Patterns of Product Choice in an Age of Information Explosion (Asahi Shimbun Publications Inc.))
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  Senior Researcher

  MAYUMI MORINAGA

  Joined HAKUHODO Inc. after working for a telecommunications company. A behind-the-scenes contractor envisioning and constructing the utilization of digital technology as a crucial supporting role in content and communication. She is active in the media and writes on themes including technology, heavy Internet users, Otaku (geek) culture studies and Youth Studies. She describes herself as an "Otaku who doesn't shut herself away from society but tries to overcome her communication disorder through her very limited emotional strength." She is the Director of The Word of Mouth (WOM) Japan Marketing Association. She has authored "The History of Digital Marketing from the Perspective of Desire" and co-authored, "Is a ★★★ (3 stars) restaurant at a gourmet website really good?"" (Magazine House, Ltd.).
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  Senior Researcher

  EMI NODA

  Ms. Noda joined Hakuhodo Inc. in 2003 and worked on client branding, product development and communication strategy in a variety of areas in consumer goods including food, toiletry products, and automobiles as well as durable goods. She specializes in offering insight into sei-katsu-sha behaviors by following consumer lifestyles and conducting interviews. Since assuming the current position in April 2017, Ms. Noda has been researching on the trends of sei-katsu-sha media life.
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  Senior Researcher

  MAIKA KOBAYASHI

  Maika Kobyashi joined Hakuhodo in 2004, and from 2010 was affiliated with the Hakuhodo Institute of Life and Living for three and a half years after working in industries that included toiletries, beverage, digital money, newspaper and luxury items. In 2013 Kobayashi once again spearheaded the IR/MICE promotion in a sales department and in 2014 was seconded to the Consumer Affairs Agency to work as cabinet office policy researcher for a year. Koboyashi has held her current position since October 2018.
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  Senior Researcher

  NAOKI TOMINAGA

  Since joining Hakuhodo Inc. in 1984, he has been involved in marketing, consulting, and business development/innovation work for various companies. From FY 2003 to 2012, he contributed as a founding member of Hakuhodo Foresight /Innovation Lab, conducting future insights. During FY 2004 to 2005 and FY 2015 to 2017, he was a visiting researcher at the Hakuhodo Institute of Life and Living. He joined the Institute of Media Environment in 2018. His publications are "Foresight Thinking Methodologies" (Co-authored, Keiso Shobo, 2016), "What is a Black Rich?" (Co-authored, Shueisha, 2007), "Future Map of Asia 2010 - 4 Scenarios" (Co-authored, Hankyu Communications, 2003). “Scenario Writing of Future Lifestyles in Japan for 2030” (Co-authored, Sustainable Development, 2016), Improvement in Quality of Business Ideas by Introducing User Perspective (Co-authored, Transactions of the Japanese Society for Artificial Intelligence: AI, 2013 Volume 28 No. 5), “Correlation Between Word-Of-Mouth Effects and New Media : Simulations of Japanese Media Environment Using Artificial Neural Network” (Co-authored, MIT, 2007).
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  Researcher

  MINAMI　ASAMOTO

  Joined Hakuhodo DY Sports Marketing Inc. in 2021. As a production staff member for sports content such as Japanese professional baseball, she was responsible for advertising production and event planning and management. Later, she worked on developing new business initiatives, including consulting for government agencies and educational institutions, as well as conducting consumer insight research through sports. She has also been involved in research and analysis on media engagement during major sports events. She has been in her current role since December 2024. A former member of the Japanese Double Dutch National Team.

Joint Appointment Researchers

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  Senior Researcher

  ERIKA TAKIZAKI

  Joined Hakuhodo, Inc. in 2015. Since 2019, she has been part of the Brand and Innovation Design team, focusing on corporate branding and service development. She is also actively involved in the Hakuhodo Youth Research Institute. She devotes a significant portion of her personal life to "gaming (including online games)" and "Oshikatsu (supporting one's favorite) " for anime characters and VTubers. Currently, by leveraging her own experiences in the digital realm, she is researching the attitudes and behaviors of digital consumers in spaces such as SNS and the Metaverse, focusing on "Digital Consumer Thinking."

Counsel

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  HIDEHIKO SEKIZAWA

  Mr. Sekizawa is an ideation consultant and a Professor Emeritus at Tokyo Keizai University. Ongoing serialization of 関沢英彦の目(Hidehiko's Insights) in Nikkei Business Daily. His publications include女と夜と死の広告学 (Woman, Night, Death: Advertising Science), KOYO SHOBO Corporation; ひらがな思考術(Hiragana Thinking), Poplar Publishing; いまどきネットだけじゃ、隣と同じ!｢調べる力｣( Research Strategies in the Digital Age), Asuka Publishing;偶然ベタの若者たち(Advice for Young People Unskilled at Seizing Opportunities), Akishobo; 生活という速度,(The Pace of Life),Shinjuku Shobo; 岩波講座:現代社会学第13巻成熟と老いの社会学( Iwanami Contemporary Sociology Course: Sociology of Maturity and Aging, Volume 13), coauthor, Iwanami Shoten Publishers.

Fellow

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  MOTOAKI HIRATSUKA

  Joined Hakuhodo in 1989, where he worked in the Marketing epartment and participated in the “Hakuhodo Dennotai”, an experimental department focusing on Net×Advertising. Since 2003, he has worked as a freelance marketing planner. A fellow of Hakuhodo Planning House Inc. His publications include ″Marketing after 3.11“ (Co-authored, Asahi Shimbun Publications,2011), “Book Guide for Marketers” - Series Yomiuri Shimbun AD Report OJO, 2009-2017).